Where are the Buyers

Where are the Buyers?

There are two groups of potential buyers:

Those who live in the area.
Those who are relocating to the area.

The following chart is based on national averages. It shows the percentage of buyers that come from a particular source.

Activity	Local Buyer	Relocating Buyer
Internet "CA assoc of Realtors study 2002"	85%	85%
Referred to the agent *	23%	33%
Friend or other *	8%	6%
Advertisement *	9%	5%
For Sale sign	8%	3%

* Most derived from Internet, thus reported twice..

Homeowner's see "For Sale" signs displaying a real estate company's name and often mistakenly assume that the listing agent is the one that will find a buyer for the property. In almost every instance the buyer is working with an agent other than the listing agent. There are several ways that a prospective buyer can find out about your property:

The Internet is fast becoming the preferred choice. All of my listings include a virtual tour (online video of your home).
Real estate magazines - my firm reserves the back cover of Homes and Land.
For Sale sign- mine are new and always include a brochure box filled with professional brochures. Directional signs are utilized to attract the attention of potential buyers.
Newspaper ads - declining in value, but effective for open houses.
TV - works fair especially in the Boston area.
Other agents - are notified via the MLS and a mailed copy of your brochure.
By walking into a real estate office and asking to see the MLS listings in a certain price range.

To learn more about how today's professional real estate agent sells homes, call me: Paul Hamblett (603) 501-3813.

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